I am very lucky to have an extensive background in customer-centric advertising, and to have started out in long copy, working my way up to headlines.

The result of which is an understanding of the big picture, with precision messaging at each point of contact between brand and audience.

 

  • I started The Daily PrEP in 2019. It’s a digital magazine that –inspired by the PrEP medication– can be taken by anyone, but is mostly for gay guys.

    Whether I’m writing about life, love, movies or the weather, my goal with every article is to make readers laugh and think, and I love it.

  • I love trying new health, wellness, and grooming trends, so I was very fortunate to connect with the world’s largest men’s magazine brand to share some of my experiences with their readers.

  • My first in-house stint was a huge challenge, particularly as Afterpay is one of the world’s biggest tech start-ups.
    In addition to the day-to-day creative work, I helped implement effective work processes, and develop a more strategic and customer-first approach to the work, which I am incredibly proud of.

  • My time at M&C was significant because this is when I began to feel more confident as a creative, as a writer and as a person. Over three years, I learnt how to work the most effectively with colleagues, clients, and senior management.

    Clients: Commonwealth Bank, Lexus, Pfizer, Rockpool Dining Group, SORAI, TAB, LIDA.

  • Clients: Westpac Group, McDonalds, Volkswagen, Subaru, Adidas, Nokia, Microsoft, NSW Health, Deakin University, Jetstar Airlines, Volvo, News Ltd., UNO (Financial Services), National Rugby League.

  • Unlike other creatives, I spent the formative years of my career writing brochures, emails, and websites – gradually working my way up to headlines. This is why I’m a fast, purposeful, customer-centric writer.

    Clients: Westpac Group, IKEA, News Ltd., American Express.