LIDA

The brief: bring the LIDA brand into the 2020s. (LIDA was the digital/CX arm of M&C Saatchi. But the agency was absorbed into M&C in January 2020)

My response: A tone and manifesto that demonstrates the values of the a modern, savvy agency.

Update the LIDA brand from fun, to future-thinking, highlighting the core offerings: data, CX and content.

OUR RESPONSE
We wanted the new design and TOV to embody the brand

values, instead of just talking about them. We wanted it to feel intelligent and progressive, and project a sense of constant momentum.